You’ve probably heard the term ‘crowd marketing’ or ‘multi-level marketing’ thrown around in your social circles. Maybe you know a self-employed ‘Herbalife’ representative or an ‘Avon lady’, but you are unsure of how the business model operates and whether it can benefit you.
Since Covid-19 is making it tough for most businesses (even established ones) to stay open, crowd marketing allows people to work from home without high operating costs like rent or paying staff. It’s an appealing option for those trying to adjust to the ‘new normal’, and it allows flexibility to try something different without taking on too much risk. It also offers a work day far from the traditional 9-5 routines which will allow busy people to plan their day differently.
Before jumping headfirst into a new business opportunity, there are several questions you should be asking yourself to help you decide whether crowd marketing is the right decision for you.
Crowd marketing is a business model used by many big companies in order to sell products. But that’s not all. It’s also a business opportunity for people wanting to be part of the company’s sales and distribution chain. It’s a tried and tested model that billion dollar enterprises like Avon, Tupperware and Amway have built their empires on. So there’s solid proof that the strategy works! But not all companies are the same, which is why doing a bit of research is important before signing up.