Crowd marketing is a digital promotion technique that offers an opportunity for you to narrate your company’s story and engage in a broader dialogue on multiple media networks using real people. Crowd marketing as a strategy also includes content creation, SEO (search engine optimization) and social media marketing in order to boost sales. A popular strategy is reaching customers through individuals who already have established a following, influencers. The technique provides for a complex of events aimed at increasing sales of a particular product, based on recommendations. By borrowing the following of the influencer, a company can reach the target audience faster. Satisfied customers equals loyal customers and this will favour your brand in the form of repeated sales, referrals and word-of-mouth ads. If a company is on a lower budget, this marketing strategy can be especially useful.