Is crowd marketing for me? Here’s what you need to consider.

You’ve probably heard the term ‘crowd marketing’ or ‘multi-level marketing’ thrown around in your social circles. Maybe you know a self-employed ‘Herbalife’ representative or an ‘Avon lady’, but you are unsure of how the business model operates and whether it can benefit you.


Since Covid-19 is making it tough for most businesses (even established ones) to stay open, crowd marketing allows people to work from home without high operating costs like rent or paying staff. It’s an appealing option for those trying to adjust to the ‘new normal’, and it allows flexibility to try something different without taking on too much risk. It also offers a work day far from the traditional 9-5 routines which will allow busy people to plan their day differently.

Before jumping headfirst into a new business opportunity, there are several questions you should be asking yourself to help you decide whether crowd marketing is the right decision for you.

What is crowd marketing?

Crowd marketing is a business model used by many big companies in order to sell products. But that’s not all. It’s also a business opportunity for people wanting to be part of the company’s sales and distribution chain. It’s a tried and tested model that billion dollar enterprises like Avon, Tupperware and Amway have built their empires on. So there’s solid proof that the strategy works! But not all companies are the same, which is why doing a bit of research is important before signing up.

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How does it work?

Payment models vary from brand to brand so it’s important to do your homework before deciding whether it’s the right opportunity for you. For instance, becoming a sales representative will earn you commission based on the volume of products sold. You could also receive a commission when recruiting new sales representatives and then get a cut of their sales numbers.

What do I have to do?

You need to master your people skills and show confidence in yourself and the product to get ahead. Most people start their journey by pitching to friends and family before broadening their network. There’s no need to go door to door these days thanks to social media marketing. A new world of possibilities awaits those who dare making use of social media in their business. Learning new digital skills is great, but it’s not an essential part of being a good salesperson. The important thing is having the smarts and determination to build your customer base from the ground up.

What support will I get?

Partner with a company that will give you the right training and easy-to-use marketing tools to be successful. This will help you to really understand the product so that you can answer tricky questions from interested customers. You’ll also pick up tricks of the trade when you meet other salespeople at events.

How much does it cost?

It’s important to weigh up the costs and benefits. Start by considering how much the initial investment is going to cost you in monetary terms and your time. You then measure it against the amount you stand to earn. The flexibility of becoming a sales representative is also a benefit to consider, because you’ll have free time to pursue other business opportunities and interests.